Shopping in the Marrakech souks with a private guide

The Marrakech souks are a maze: you can find anything, but it is easy to get lost, and prices are open to negotiation. With a certified private guide you shop at your own pace, with someone who knows the lanes, the craftspeople and the customs.
Tell us what you are after — rugs, leather, slippers, lanterns, spices, jewellery or simply gift ideas — and the route adapts. Your guide explains the crafts and how to negotiate. No purchase is required.
Highlights
- Private tour, exclusively for your group
- A route built around what you are looking for
- Insight into the crafts and tips for negotiating
- No purchase required
How the evening unfolds
- Meeting pointMeet your certified private guide at the agreed spot and tell them what you have in mind.
- The souksExplore the craft quarters and stalls at your own pace.
- BuyingAdvice on products and on negotiating, leaving the decisions to you.
- BreakA break when it suits you before carrying on or ending the tour.
What's included
- Certified private guide
- Tour exclusively for your group
- Itinerary tailored to your shopping
- Advice on products and negotiating
What's not included
- Transport or hotel/riad pick-up
- Your purchases
- Meals and drinks
- Tips and personal expenses
Frequently asked questions
Do I have to buy anything?
No, no purchase is required.
Can I look for a specific item?
Yes, mention it in your request and the route adapts.
Will the guide help me negotiate?
They give you pointers and advice; the decision to buy is yours.
Is transport included?
No. The tour is on foot with your guide; transport is not included.
How long is it?
The duration is tailor-made; tell us what you want in your request.